More than motivation, you need mastery.
I help men and entrepreneurs win in every arena...finance, fitness, family, faith, and freedom.
I build men, movements and legacies.
For years, I chased external success: money, business, status.
Then I realized..winning on paper means nothing if you’re losing at home, in your body, or in your soul.
Everything I create now..from my podcast Money, Muscles & Marriage to my 8-week rite of passage Kill The Boy..exists to help men become unbreakable.
I build systems, not slogans.
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I train men to embody power with peace.
I help leaders reclaim their edge, energy, and execution..in business, in the gym, and at home.
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Where Men Become Dangerous & Divinely Aligned.
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KILL THE BOY™: The Rite of Passage for Modern Men
An 8-week self-paced program for men who are done playing small. Rebuild discipline, direction, and dominance in every area of your life.
MONEY, MUSCLES & MARRIAGE™: The Podcast
Raw conversations on building wealth, power, and presence without losing yourself in the process. Stories. Strategies. Standards. Listen anywhere podcasts stream.
(link coming soon)
THE 1% PODCAST (with JD + Michelle Jeovanny)
A behind-the-scenes look into power couple dynamics : business, love, legacy, and spiritual leadership. How we build legacy together without sacrificing intimacy or integrity.
(link coming soon)
Joydev Mitra
The Man Behind the Mission
Entrepreneur. Father. Husband. Builder of Men.
I was raised to work hard, provide, and protect, but no one teaches you how to lead yourself.
After building multi-million-dollar companies in plumbing supply, real estate, and imports,
I hit a wall.
I had the success..but not the peace.
The body..but not the balance.
The ambition..but not the alignment.
That’s when I started building what I call The Fortitude Framework..
a way of living where your fitness, finances, family, and faith all rise together.
Now, I teach it to men around the world through Kill The Boy and Money, Muscles & Marriage.
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This isn’t about hype.
It’s about honor, fortitude, and legacy.
It's about becoming disciplined, dangerous and Divinely Aligned.
What Men Are Saying...
“JD didn’t give me motivation. He gave me structure. I rebuilt my body, doubled my income, and my wife told me she respects me again.”
— Anthony R., 39
“Kill The Boy was the mirror I didn’t know I needed. It exposed everything I was avoiding — and gave me tools to fix it.”
— Marcus G., 34
Join The Movement
Most men will scroll.
A few will rise.
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If you’re here, it’s not by accident.
It’s because something in you knows you were built for more.
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This is where that voice gets answered.Â
Join The 8-Week Rite of Passage
